In a previous post, I provided a detailed description of Jim Morgan’s WoodProfits method for those interested in starting a woodworking business. In this post, I pass along Jim’s advice about how to create your sales channel. This content uses referral links.
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If you’re interested in starting a woodworking business, you should check out Jim’s program. These are Jim’s claims, not mine, so I encourage you to consider his offer and decide for yourself whether it is right for you.
Create Your Sales Channel
Just like any other form of business, woodworking will require you to utilize marketing best practices if you want to maximize results. Modern businesses must know how to advertise both online and off.
Offline Marketing Strategies
Offline marketing strategies have been around for quite some time now. Before the rise of the internet age, businesses advertised through the use of posters, flyers, and newspaper and magazine advertisements.
Many people still read the paper, and such old-school advertising techniques can still be effective. Keep this in mind as you seek to create your sales channel.
Online Marketing Strategies
In our current age, however, it’s impossible to deny the power of the internet and how it has changed the way people and businesses operate.
As with offline advertisements, online marketing takes various forms. You could simply set up a blog for nearly free and let people know where your blog is.
You could try to get the word out about your business through internet forums. There are many forums out there that focus on specific subjects. Just find one on woodworking and start posting. You may be able to find both experts willing to give you advice and buyers ready to buy your work.
Having a good website is also a great way to advertise your services online. You need to learn some basics about search engine optimization to make sure that people looking for what you have to offer can find you.
Marketing to Create Your Sales Channel
A good marketing strategy can help you get the customers you want. Both online and offline techniques can be effective. As you try to create your sales channel through your own marketing efforts, you may have to experiment with what works for you. Each marketing strategy has its advantages.
For example, online advertising is generally much cheaper and more manageable. Offline marketing, however, has typically longer staying power.
Utilizing both methods together may provide the greatest benefit. You must diversify, so if one marketing push fails, you have others out there to help pick up the slack.
If you’re interested in turning your woodworking into a business, take a look at Jim’s program. Consider what it has to offer you and make up your own mind. If starting a woodworking business is a desire of yours, you should at least check it out.
You’ll be glad you did.