In a previous post, I provided a detailed description of Jim Morgan’s WoodProfits method for those interested in starting a woodworking business. In this post, I pass along Jim’s advice about picking a niche for your woodworking business.
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Below, I have included some of Jim’s advice about picking a niche for your woodworking business.
If you’re interested in starting a woodworking business, you should check out Jim’s program. These are Jim’s claims, not mine, so I encourage you to consider his offer and decide for yourself whether it is right for you.
Woodworking Is a Broad Area
Woodworking is a broad subject. It can cover anything from something as simple as making toys all the way to building furniture and more substantial projects. You will need to focus on a niche in the business if you want to increase your chances of success.
Indeed, with such a broad subject, you will need to be very clear about the kind of project you need to do. You need to have a niche. A niche, in this case, will require identifying areas not adequately covered in your area and maximizing your efforts in that.
Finding Your Niche
First, identify an area where there is not a sufficient supply to meet the demand. For instance, if you want to make garden benches, you must determine whether people in your area have gardens. If they do, figure out what kind of gardens they keep.
In your research, you may realize that, even if they have garden benches, they don’t have good ones. With this in mind, you can set out to provide good benches.
Building toys is another potential niche. If you want to make toys, you need to determine if there are enough children in your area to make your efforts worthwhile. If there are, it’s hard to go wrong making toys to sell.
Why a Niche?
Once you have a niche, you will be able to determine how to set up your website and optimize it for search engines. This way, people can find you online. You should learn the basic of search engine optimization as you set up your website, as this can help you attract the right kind of internet traffic to your site.
In addition, without a niche to guide you, it will be too easy to lose focus. You need to keep your eyes on the ball. The ball, in this case, is the right kind of woodwork projects.
You should take extra care when looking for your niche. Make sure that the project you decide to create is in your best interest. Some projects will require heavier and more expensive equipment, so when you’re just starting out, it may be best to find a niche that only requires simple hand tools.
In business, it’s important to have a clear sense of direction. It’s easier to make a plan and stick to it if you have a particular focus from the beginning.
Niche marketing is vital for your business. Make sure you identify the right kind of niche for you before you even begin buying tools or spending money to get set up.
If you’re interested in turning your woodworking into a business, take a look at Jim’s program. Consider what it has to offer you and make up your own mind. If starting a woodworking business is a desire of yours, you should at least check it out.
You’ll be glad you did.